Connect helps apartment communities lease more units by using geofencing coupled with our proprietary technology to provide transparent campaign ROI by directly linking applications to campaign targets. A multifamily industry first. For all apartment operators, the most important marketing metrics are how many applications are coming to the community and identifying from what marketing source they came. Despite this, the multifamily apartment industry relies on outdated marketing tools like ILSs, social media, and paid ads, all of which have built their functionality around lead generation. Other geofencing providers are the same old game. They focus on anonymous lead generation and walk-in traffic, neither of which provide a meaningful outcome for your community or your marketing budget. Applications, however, exist where buyer intent meets monetary value, which is why we say: leads DON’T pay the bills… applicants DO!!