The Apartment Innovation and Marketing Conference is dedicated to improving the experience of all stakeholders in the rental apartment ecosystem. From a prospect’s first inquiry, to the deployment of new technology and beyond. AIM focuses its attendees on opportunities to do their work better, and to create more value in making apartment living the best value option for people who choose to rent. Technology evolves, but so do operational philosophies and access to capital. Innovative companies and concepts have emerged that are co-equal partners in activating green living, mobile-first lifestyles and pet-friendly communities. AIM attendees foster emerging forms of financial flexibility for renters and are working on structural enhancements to apartment operations that are cost-efficient and lower expenses. AIM attendees are driving the next wave of professionalization and renter value for the entire industry. Back in 2005 when we started, marketers were the first to grasp the potential of internet technologies to upgrade customer attraction, pricing and targeted marketing. Today, their data-driven insights reverberate throughout operations - resulting in our AIM for Operators track of sessions focused on helping operational leaders break through and outperform using today’s tools. AIM is also a community. Attendance at AIM is limited to executives who own and operate multifamily communities – and our sponsors. AIM is not open to the general public or to non-sponsoring vendor partners.